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Key Financial Data
- Operating Matrix
Number of Patrons
Number of patrons is a product of occupancy, number of seats available and number of shows. The details of the number of patrons for our theatres is as follows:
(Figures in Lakhs)
Q1-2008
2007
2006
2005
No. of Patrons
14.32
52.00
36.7
33.3
Average Ticket Price (ATP)
ATP is defined as the gross ticket sales divided by the total number of tickets sold in a day. The quarter wise details of the average ticket price for our theatres on a combined basis is as follows:
Q1-2008
2007
2006
2005
ATP (in Rs.)
131
125
105
86
We believe in optimising revenue and have adopted a price differentiation model, offering our patrons a superior cinema-going experience at each price point.
Since our model is a combination of single screen/retrofit and multiplex, our ATP’s for single screens theatres vary as compared to our multiplexes.
Food & Beverages(F&B) spend per head
For our single screens, the F&B offerings were serviced by Cine Café Services, a Promoter Group entity, till April 1, 2006. However, now for all our Theatres, the F&B offerings are operated by us. We have a good mix of F&B to enhance our patron experience. The offerings are in the nature of fast food and have high margins. The details of the average F&B spend per head for our multiplexes is as follows:
Q1-2008
2007
2006
2005
160
151
126
106
Total Spent per head
Advertising Revenue
An exhibition theatre offers advertisers a great opportunity to capture the attention of a large number of patrons per day. Advertising opportunities in a multiplex include space selling, on screen and off screen promotions and event sponsorship. The sales team handles the operations with brands of national and international repute such as Times of India, Nokia, Reliance, ITC and Nike. Our ten properties spread over Mumbai, Thane and Nashik make an attractive proposition for sponsorship package.