What is advertising at multiplex?
By advertising with multiplex the audience cannot escape from embedded images, since brand placement is moving from platform neutral to platform specific. Advertisements to be effective it has to be targeted at the right audience and that so face to face. Where other than the multiplex can this happen?

Besides Multiplexes are being used by huge brands for activities such as new product launches, data collection, sampling and sales promotion. Most chains make anywhere between 6 % to 10 % of their total revenue from branding activities.

Why advertise with Cinemax?
All Cinemax Cinemas are located at premium locations and symbolize excellence in design, ambience and service. Every Cinemax Cinema is equipped with state-of-the-art equipment, so as to provide a moviegoer with a superior cinema viewing experience.
Cinemax Cinemas, working with the malls to create the ultimate marketing environment, are succeeding in creating ideal spaces for high impact advertising. Every Cinemax Multiplex is equipped with state-of-the-art equipment, so as to offer a moviegoer with a superior cinema viewing experience. However, the kind of revenue Cinemax multiplex can generate differs from city to city and even according to the location within a city.

Opportunities
Here's how you can explore, to increase brand visibility: