For Advertising Inquiries -

West - Call Nikhil on 9167722309

North - Call Lisa on 9811470553

East  - Call Pratika on 9874322288

South - Call Ali on 9959475553

West - Call Shweta on 9820662266

North - Call Lisa on 9811470553

East  - Call Pratika on 9874322288

South - Call Ali on 9959475553

• TV: mass medium, wasted spends
• Radio: lacks AV
• Digital: limited reach
• Print: Low shelf life
• Outdoor: misses captive eyeballs
• In film placements: expensive, script based
• Most do not provide a conducive environment for experiential interaction with your brand, neither do they provide immediate consumer feedback

AIEAR - Awareness, Interest, Experience, Action and Referral

• Captive Target Audience
• Across Target Audience : in an aspirational, ambient luxury environment, with polarized Target Audience conveniences
• Opportunity to engage with the product at a sensorial level
• Minimal wastage (monies and consumer contact)
• Can create awareness, build salience, reinforce branding, offer trials
• Grass root level experience/trials
• Immediate consumer feedback

• One of the largest cinema exhibitor in country
• 20 cities, 37 locations and 126 screens.
• Biggest in Maharashtra
• Average 1.2 Million footfalls a month
• Movies across languages
• Average ticket transaction size = 3.1 people (families)

Consumer activations

• Across Target Audience
• Contests, engagement at foyers, product experience
• Adding the glitter: premieres, star visits
• Movie clubs
• 360 degree movie-led programs
• Events

Outreach programs

• Trade activations: Vouchers, conferences, kiosks, launches, special announcements, press conferences
• Employee gratifications: block bookings, parties, creating brand experiences
• Movie clubs
• 360 degree movie-led programs
• Onscreen and digital touch points
• Foyers
• Red lounge
• Outdoor media